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WEBSITE DESIGN

Hope Ayurvedic Medicines Pvt. Ltd. introduced herbal medicine which has a patent from the Government of India. Being an ayurvedic medicinal company, they focus on herbal, natural methods to cure sicknesses.

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PLAYFAIR DISPLAY
The casual element introduced in the fonts depicts the ‘customised gifting, yet easy on the pocket’ approach of the brand.
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SOURCE SANS PRO
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COLOR PALETTE

Keeping the brand’s mission and audience in consideration, we’ve redesigned the website to ease the user experience. The process of revamping the website included simplifying the interface, disposing excess information and compartmentalising information. The concept is a mix of a natural colour palette depicting the natural and herbal nature of the brand. The free flowing nature of the design very well depicts the ideology of the brand: Natural, Herbal and Organic.