Melange – Five By Five Design

BRAND IDENTITY

PACKAGING DESIGN

From quality beans to distinct identity, Melange is the brainchild of an elaborate branding and design process. A coffee premix, one of its kind in the Indian market, the brand strives to cater to the young, mobile generation of India who savor affluent quality.

PERSONAL PROJECT

Melange has a distinct identity in comparison to its market competitors. Right from the logo derivation – the top view of a cup of coffee to the traditional color palette, the packaging stands apart on the shelves.

Culture is found in every detail of the packaging. Whether seen as bold and beautiful or sophisticated and minimal, the traditional patterns add life to the packaging.