Panorama – Five By Five Design

brand identity

An unbroken view of the whole: Panorama

Synonymous with words vista and perspective, the concept focuses on a holistic theme for the brand. The idea blends well with the real estate and housing sector and promises distinguished marketing opportunities.

The idea was to give the brand an earthy, warm yet aspirational identity to fit in the clients vision. An earthy color palette compliments the identity with a hint of gold foiling on the branding element to communicate the project’s luxury avatar.

The overall appeal of the identity is minimal, clean yet strong. Panorama’s branding is orchestrated to communicate the same idea as the logo.